Today, many people have taken to blogging and it has become more of a hobby for many, both bloggers and readers. Blog posts, however, achieve much more than providing pleasure. In the business arena today, many businesses have websites where they promote their products mostly through posting regular blog posts for their clients.
Operating a business is very difficult and even more so with the constantly changing technological landscape and customer demands. It is even harder for small businesses that are looking to make it in an industry where change is the only constant. They need the help of a strong web presence to interact and communicate with their clients.
What is a blog and its importance?
A blog refers to an online journal or information found on a particular website. The content of a blog, also known as a blog post, contains texts, photos/pictures, videos, animations, GIFs, and scans of various other hard copy documents. When posted to a website, blog posts appear in a backwards chronological order so that the latest posts appear on top of the page. Initially, people started blogging as a way to share their personal diary with a group of online friends.
Today, however, blog posts have grown to become much more and they are used even by the biggest corporations to communicate and share information with their clients and for marketing purposes as well. Blogging in business is important because it gives your website an exceptional boost to search engine optimization (SEO), which is an opportunity for your business create traffic and attract more customers.
Blogging provides an opportunity for you to engage with your customers, which is highly essential in developing new relationships and strengthening existing ones with your clientele. Blogging helps you in creating brand awareness for your business, which is a vital element of marketing as it helps people connect with your brand. Business blogging has many advantages as it creates new and indispensable opportunities for your business, and is totally inexpensive.
What makes a good blog post?
The heading of your blog is fundamental to the value of the whole blog. You have to attract the attention of your readers with a catchy headline that reveals the content of your article and makes your prospects aspire to read it. The heading is vital to creating a good blog post; and it must be magnetic.
Secondly, you must create a compelling lead. The first paragraph of your post must be short and compel your readers to go on to read the second paragraph. Use the first two sentences to deliver your point and create sufficient build up to instill curiosity in your readers and make them appreciate your ideas and manner of presentation. Subheadings are very important; in fact, readers who are in a hurry might only read the headline and the subheadings before determining whether or not to read the entire article. Therefore, make sure that your subheadings are visually appealing, guide your readers to find the important sections, and boost your SEO.
The body of your article must be informative and interesting to keep the reader engaged. Using appealing graphics to illustrate your points has two great benefits: breaking up the monotony of reading text and increasing the visual appeal of your page.
What should I blog about?
Blogging is renowned for its exceptional flexibility, which means that you can blog about anything you want. A blog gives you incredible power by allowing you to exhibit your expertise, reach and acquire new audiences, boost your SEO ranking, and extend your writing capabilities.
This said, anyone can blog about anything and everything, you just have to consider what you aim to achieve with your blog post and your target audience before choosing any particular topic. Another advantage with blogging is that you can post as many articles as you want, so if you have many ideas, don’t worry because you can blog about all of them in different posts.
As a business in the UK, there are millions of ideas for your blog post. You can write about anything, starting from sharing the success story of your clients and relating it to your products and services to current trends to showcasing a new feature to compiling a list of must have top notch tools, apps, and software for every business owner in your industry.
Why should I create a blog?
Blogging in business is mainly done to promote your brand and increase the visibility of your company website through the use of SEO content that basically helps rank your website higher in Google SERPs. As a business, when your website becomes more visible, you grab the attention of your clients, which is crucial for the marketing of your products and services and giving you a competitive advantage over your competitors.
According to the Content Marketing Institute research, UK marketers are more invested in content marketing and possess higher content marketing skills than their North American and Australian counterparts. This signifies that UK marketers generate more traffic and send quality leads to their websites compared to their North American and Australian counterparts, which amounts to a higher competitive advantage.
Creating a blog will help your business become more visible in the industry and create brand awareness for your company. A blog is one of the most effective marketing tools in today’s digital era where people use a majority of their free time browsing online. Having a blog gives you the best chance to effectively market your business online with the least amount of effort and financial investment. All you need is have the right ideas for your posts and know how to write an exceptional blog post; both are explained above.
What are the benefits of blogging?
Besides giving you the best platform to develop your business?
Well, blogging has numerous other advantages. For starters, it provides your clients with a platform where they can access the latest news regarding your products and services. Secondly, it fosters an environment of healthy competition. Since your clients have access to numerous other blogs from your competitors, you always feel challenged to create the best articles that best identify with your clients.
Also when you write an article, always end it by inviting comments, which is the best way to communicate with your clients and understand what they need or want. Businesses are quickly learning that although their highly optimized websites play a significant role in the growth of their online marketing and branding strategies, posting blogs constantly on their sites is much more effective in helping them build brand awareness.
Blogging is a powerful marketing tool for all businesses, including start ups and small businesses, especially because it is a cheap and affordable way through which they can connect with their clients and drive traffic to their site. A research by the Content Marketing Institute shows that 76 percent of UK businesses produced more content in 2014 than they did in 2013, which shows that UK marketers and businesses are diving head first into the world of content marketing. (Costill, 2014)
How long should an SEO blog be?
Many SEO article writers and bloggers often wonder, search, and debate on this exact question, however, I believe that it has no specific answer. Bloggers need to consider multiple variables before settling on the perfect word length for each article or blog post. The two fundamental factors to consider are your target audience and the approximate length that would sufficiently explain your content in the best way that resonates with your targeted audience.
In most cases, it is assumed that shorter content best serves the interests of the readers because it is easier and faster to read. It is said that the attention span of today’s generation has reduced significantly thus people don’t want to stare at the same page for a prolonged time lest they lose interest in the content they are reading.
This might be true, but it does not translate to the common assumption that shorter articles equate to better user experience and consequently a better organic ranking on Google search. This said, you can do a simple survey and compare the rankings of different posts to their word count to determine your preferred length for your article. Personally, I prefer gauging my targeted audience and the message I intend to relay to help determine the suitable length of my SEO blog post.
How do I make my blog SEO friendly?
The best way to create SEO blog posts is by starting with a search that will help you determine valuable keywords in your targeted topic of discussion. You have to select the keywords you will use in your article based on your target audience. The keywords you choose need to represent terms and phrases that your target audience actively searches on the internet.
To determine this you must understand who your target audience is, what information they want and why, and which keywords they use to find this information. Secondly, you have to focus on readability to increase the dwell time of your users. To increase readability you must focus on the organization, clarity, logic, and simplicity of information.
Thirdly, you have to focus on delivering quality content by going deeper into the topic of discussion; it will generate higher ranking for your website. Next, you have to increase the speed at which your page opens to reduce the number of frustrated users result due to slower speeds. You also have to make sure to invest in creating visually attractive articles by using relevant images.
How can I make my blog popular?
You have to build traffic for your blog through using such social media platforms as Facebook, Twitter, Pinterest, and Instagram, among others. You can buy traffic from Facebook ads, but if you don’t want to spend any money, you can focus on creating and developing your social media profiles through participating in community activities, connecting with your customers, and sharing stories and valuable messages with your followers.
Secondly, you have to maintain consistency to increase traffic for your site. For example, when you post at least one blog per day you create consistency, which is necessary for bringing traffic to your website.
One of the best ways to maintain consistency is blogging about interesting topics that motivate you to write. Ensure to always create powerful content that will keep your readers wanting more because if not you will lose a large portion of your audience, and probably lose your competitive advantage.
Spend money to develop a unique design for your blog, and on other important things such as A/B testing, custom development, and social media marketing. Finally, create detailed content with actionable steps; it ranks higher on Google.
How often should I blog?
There are numerous topics to cover on your blog posts and there is no limit to what you can write about, so you can blog as often as possible, preferably on a weekly basis. You can choose to post new content 2-3 times a week and your site will be stronger for it.
It keeps you on your toes and helps you develop strong writing habits. It is also essential in ensuring that clients have new content to engage in every time they visit your blog. Besides, it helps you maintain a competitive advantage because each article you post on your site helps you reach a larger pool of potential customers. Generally publishing more blog posts translates to higher traffic as long as you write high quality content.
What if I can't blog?
It is a busy world, and from time to time, no matter how hard you want to blog you will find yourself in limiting positions.
Do not panic! The Ranking Booster Pack from Pleasedigital Marketing Solutions has got you covered. It offers you an opportunity to get your business website ranked higher on Google by writing not one, but two professional blogs about your business, which can be posted on your website and social pages.
The Ranking Booster Pack goes far and beyond to ensure that your business is protected. It creates yet another article for a powerful, pertinent, and trusted website that intends to link the article back to your website to further promote its own trust, influence, and relevance. All this at the very affordable price of £135.00! You can’t blog?
Try Pleasedigital Marketing Solutions today. Guaranteed satisfaction, or your money back.